Food. Origine-Info: what will this logo be like in the origin of the products?

Just because a blue, white and red flag appears on a package doesn’t mean the product inside is French. In fact, it is even the opposite. Hexagonal logo, tricolor circle, mention “made in France”… In the jungle of commercial claims, identifying the (real) origin of food is a challenge.

In France, producers only need to indicate the origin of pre-packaged fruits, vegetables, honey and meats. For processed products, composed of at least two ingredients, the story is completely different and some manufacturers sometimes tend to mislead the consumer. A “Francization”, to use the words of the Minister of Economy, Bruno Le Maire, which was strongly denounced by farmers at the beginning of the year.

There is no score but a “meter”

The government has since announced increased controls on “French origin.” These revealed numerous anomalies and Bercy wants to go even further. To help the French make “an informed choice” in commerce, Olivia Grégoire, delegate minister in charge of Economy, Tourism and Consumer Affairs, now wants to implement new, clear and common labeling for all processed products. Its name: Origine-Info, and not Origine Score, as was once mentioned.

Wishing to avoid “rankings” and “value judgments”, Olivia Grégoire ultimately prefers a “measurement” system to an indicator that works according to the Nutri-Score model. On Wednesday she invited manufacturers, retailers and consumer associations to start discussing specifications. Consultations that should lead, in May, to logo proposals. Consumers will then have to decide between the different options, before an experiment planned for the summer.

Collective Actually, made up of several brands that advocate for greater transparency, has taken the lead. Invited to Wednesday’s round table, he presented his own logo. This is presented in the form of a circular graph, divided according to the different origins of the product (EU, EU including France, outside the EU, etc.), and must be one of the selected versions, according to the president of the group. David Garbous.

A logo that risks being rejected

But it’s not just the appearance of the Origine-Info logo that remains to be determined. The actors gathered around Bercy will have to agree on the categories of ingredients used in the calculation of the indicator, the type of processed products in question and, above all, the place where they will be displayed (online, on the front of the packaging, In the reverse). , etc.). Manufacturers point out in particular the difficulty of frequently changing the packaging of products whose origin changes seasonally. “In this type of device, the devil is in the details,” warns David Garbous, who advocates for greater transparency in the label.

In any case, nothing will force them to use this new labeling. As with the Nutri-Score, the approach will be voluntary, because France cannot impose a label on food products on its own. To do this, it must convince the other members of the European Union to review the Inco regulation. What you plan to do starting next year. Meanwhile, the Origine-Info logo runs the risk of being adopted only by the most virtuous industrialists. However, “for the impact to be significant, it is necessary to involve the entire chain,” insists David Garbous.

Leave a Comment