Sweden: Major pharmacy chain bans sales of skin care products to children under 15

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    A large Swedish pharmacy chain, Apotek Hjärtat, announced that it had imposed an age limit on the sale of certain beauty products to those under 15 years of age to counter premature use of skin care products.

    As a large distributor of skin care products and as a pharmacy operator, we want to take responsibility.“said CEO Monika Magnusson in a message to AFP on Thursday.

    Today, young people use skin care products in unhealthy and unnecessary ways (…) and we want to be the voice that says enough is enough“she added.

    More and more children, inspired by various social media influencers, are turning to anti-aging products, some of them as young as ten years old.

    Apotek Hjärtat, one of the links in the skin care and distribution chain, is concerned about (this) trend“, states the group’s website.

    The products in question, most of them anti-aging serums, are listed on the pharmaceutical group’s website. The ban includes AHA (citric acid, glycolic acid, etc.), BHA (salicylic acid), vitamin A (retinol), and vitamin C.

    To be able to purchase these products, the customer must be at least fifteen years old, or obtain parental permission or be able to present a medical certificate justifying their use.

    Annika Svedberg, chief pharmacist at Apotek Hjärtat, highlights the importance of choosing skin products based on needs, not a beauty ideal.

    Skin care needs are very individual and depend on skin type and condition, not age.“he clarified.”“Using products meant to reduce wrinkles and even out skin tone is not something a child needs.”.

    The implementation of this age limit is underway, online and in Apotek Hjärtat’s approximately 390 pharmacies in Sweden.

    We hope that this limit will make more people stop and think and will lead to important conversations among parents, in families and in society, about ideals and norms.” in force, stated the general director, who affirms that the decision was very well received by the pharmacy’s customers and employees.

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